Search engine optimization (S.E.O) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. 

S.E.O refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results.

S . E . O

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